Our Brands

We offer outstanding choice and value.

Established in 1985, The QD Group opened its doors to the first QD Stores branch in Norwich, with the initials QD standing for Quality Discounts. During the 1990s, QD purchased the small department store on the broads; Lathams of Potter Heigham, which still operates under the original name. As the UK’s only value garden centre, Cherry Lane; established in 2001, continues to thrive with garden centres throughout East Anglia, Yorkshire and the Midlands. As of 2022, it has become the seventh-biggest UK gardening centre group.


Quality Discounts

QD Stores represent the very best in ‘value retailing’. An aggressive pricing strategy, fast-moving stock and meticulous daily price checks help keep our stores competitive and ahead of the game. Visit our e-commerce site – QualityDiscounts.com

Cherry Lane Garden Centres

Cherry Lane is a family owned chain of value garden centres, committed to making gardening accessible for all. Over the years Cherry Lane has evolved in to a unique lifestyle destination offering great products for the entire home and family. Visit our e-commerce site – Cherry-Lane.co.uk

Lathams of Potter Heigham

Serving both locals and visitors to the Norfolk Broads for over 30 years, Lathams has become famous for it’s ever-changing offer of bargains, fantastic everyday value and its renowned fishing tackle store.